About
We built this for our own agents first.
5CA has been answering customer and player messages in other people’s languages since 1998. AICX Translate is what our agents open when a ticket arrives in a language nobody on the shift reads.
Where it came from
A support company built the tool it needed itself.
5CA runs customer and player support for brands in gaming, entertainment and consumer electronics — remote-first, from 95 countries, run from Utrecht.
The message arrives in Portuguese and the agent on shift reads Polish. For years the fix was a spare browser tab with a free translator in it. That tab doesn’t know the game. It renames the in-game currency every second reply, guesses at how formal to be in German, and hands a PDF back as a wall of loose text.
So we built the tab we wanted, and our own agents used it before anyone outside the company did. It’s now open to support teams outside 5CA.
What we hold to
AI-driven. Human-controlled.
That’s AICX’s line. The second half is the half that took the work.
The agent picks the engine, one translation at a time: DeepL, Google, Microsoft, OpenAI, Claude, or Auto, which starts from whichever provider has performed best across 5CA’s clients.
The words an engine must not improvise on (item names, currencies, the label on a settings button) are pinned by a glossary, whichever engine is running. One glossary per game or product.
The agent sets the register too: default, less formal or more formal, on any engine. It carries the most weight in German, Japanese, Korean and Chinese, where the wrong register reads as rudeness.
Sign-in runs on Microsoft Entra ID — the accounts your IT team already manages.
One limit: not every language pair carries formality. When a pair doesn’t, the translation still runs and comes back without the register.
Ten minutes on your own tickets will tell you more than this page.
Book a demo and bring a week of real messages — the long ones, the ones full of product names. We load your terminology and run them while you watch.